Comments on: Report: Clicks Twice as Likely with Contextual Ads http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Rahul http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1525 Rahul Thu, 23 Mar 2006 05:02:38 +0000 http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1525 The main point here is what kind of Ads consumer will click.Whether its Contextual Ads or Ads based on nature of browsing a consumer do.For the most efficent results I would propose Ads which are from Contextual Ad catetory and also from Browsing nature of consumer.This will surely attract the consumer towards these ads beacuse a consumer will be either on the Webpage with interest to Context on it or just surfing on net.So in either of the cases he will get those Ads which are useful to him Thanks. The main point here is what kind of Ads consumer will click.Whether its Contextual Ads or Ads based on nature of browsing a consumer do.For the most efficent results I would propose Ads which are from Contextual Ad catetory and also from Browsing nature of consumer.This will surely attract the consumer towards these ads beacuse a consumer will be either on the Webpage with interest to Context on it or just surfing on net.So in either of the cases he will get those Ads which are useful to him
Thanks.

]]> By: webmetricsguru http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1524 webmetricsguru Thu, 23 Mar 2006 04:09:02 +0000 http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1524 I thought that contextual ads were clicked on less rather than more than regular PPC Advertising (have things really changed that much in 2 years?). I thought that contextual ads were clicked on less rather than more than regular PPC Advertising (have things really changed that much in 2 years?).

]]> By: Dins http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1405 Dins Wed, 22 Mar 2006 21:02:58 +0000 http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1405 I think its mix ads based on demographic, geography, or behavior which attracts users attention.As said by the Arne most of the users even don't know what the contextual ad is all about. I think its mix ads based on demographic, geography, or behavior which attracts users attention.As said by the Arne most of the users even don’t know what the contextual ad is all about.

]]> By: Arne http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1145 Arne Wed, 22 Mar 2006 17:37:11 +0000 http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1145 What is the title of the study? Spot the obvious. - Great piece of research.- Most users wouldn't even know what targeting criteria is applied, when ads attract their attention, in most cases it's a mix anyway. It makes absolutely no sense asking the users to what they are going to respond. Forget that study. What is the title of the study?
Spot the obvious. – Great piece of research.-

Most users wouldn’t even know what targeting criteria is applied, when ads attract their attention, in most cases it’s a mix anyway.
It makes absolutely no sense asking the users to what they are going to respond.
Forget that study.

]]> By: Adrianne http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1027 Adrianne Wed, 22 Mar 2006 16:09:27 +0000 http://www.adotas.com/2006/03/report-clicks-twice-as-likely-with-contextual-ads/#comment-1027 What a silly study. They asked people, not actually studied. Of course more people would say they would rather click on an ad for something they are interested in! What a silly study. They asked people, not actually studied. Of course more people would say they would rather click on an ad for something they are interested in!

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