Project Entropia Launches In-Game Ad Platform
The massively multiplayer online RPG (MMORPG) Project Entropia, created by game developer MindArk, has teamed up with in-game advertising provider Massive Incorporated to give both in-game and real-world businesses access to their in-game advertising system. Unlike most subscription-based MMORPG’s, Project Entropia is based on real currency, with an in-game currency exchange rate of 10/1 against the USD. Users pay no subscription fee, and can easily exchange their earned Project Entropia Dollars to real U.S. dollars and back again.
The latest patch for Entropia adds player tools for developing in-game interactive campaigns, as well as events like conferences, contests, shows, and other forms of live content. The addition of these tools, and the free-economy nature of the game not only allows players to earn real money by advertising their in-game businesses, but also allows real-world businesses to advertise directly to players. Late last year, a Project Entropia player purchased a virtual Space Resort for $100,000USD, the largest real dollar amount ever paid for a piece of virtual real estate.
“As traditional venues for advertisements become obsolete, individuals and businesses are turning to online ad solutions such as search engine marketing and other forms of interactive mediums. With Project Entropia utilizing a real cash economy and creating a virtual environment that mirrors the real world, the next logical step is to offer members the tools necessary to advertise businesses and endeavors for maximum exposure and growth,” said MindArk director of community relations Marco Behrmann in a statement.
Reader Comments.
This was one of the coolest things I have read this year about online games! I will have to give it a try.
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
