Project Entropia Launches In-Game Ad Platform
The massively multiplayer online RPG (MMORPG) Project Entropia, created by game developer MindArk, has teamed up with in-game advertising provider Massive Incorporated to give both in-game and real-world businesses access to their in-game advertising system. Unlike most subscription-based MMORPG’s, Project Entropia is based on real currency, with an in-game currency exchange rate of 10/1 against the USD. Users pay no subscription fee, and can easily exchange their earned Project Entropia Dollars to real U.S. dollars and back again.
The latest patch for Entropia adds player tools for developing in-game interactive campaigns, as well as events like conferences, contests, shows, and other forms of live content. The addition of these tools, and the free-economy nature of the game not only allows players to earn real money by advertising their in-game businesses, but also allows real-world businesses to advertise directly to players. Late last year, a Project Entropia player purchased a virtual Space Resort for $100,000USD, the largest real dollar amount ever paid for a piece of virtual real estate.
“As traditional venues for advertisements become obsolete, individuals and businesses are turning to online ad solutions such as search engine marketing and other forms of interactive mediums. With Project Entropia utilizing a real cash economy and creating a virtual environment that mirrors the real world, the next logical step is to offer members the tools necessary to advertise businesses and endeavors for maximum exposure and growth,” said MindArk director of community relations Marco Behrmann in a statement.
Reader Comments.
This was one of the coolest things I have read this year about online games! I will have to give it a try.
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