PokerStars, Aston Martin Team Up for Le Mans Race
This Saturday, March 18, an official partnership between Pokerstars.com and Aston Martin Racing will commence at the 54th annual Sebring endurance race, the first competition of the 2006 American Le Mans Series. Both of Aston Martin’s DBR9 racing cars will carry a special insignia of Pokerstars.com during the thrilling twelve hour race.
“We are delighted to be working with PokerStars.com,” said James Turner, Commercial Director of Aston Martin Racing. “The Sebring race marks the start of an exciting relationship between our two organizations and one which has a great deal of potential for growth. Like Aston Martin Racing, PokerStars is a strong, innovative brand with a worldwide presence and there look to be many opportunities for us to work together in the future.”
Both Aston Martin and Pokerstars.com are based in the United Kingdom. Pokerstars received international recognition for its site’s innovative online gaming experience when it became the first poker website ever to reach the 100,000 simultaneous player mark in February of this year.
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