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Pointroll Partners with ePrize for Full-Service Ad Solution

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Mar 27, 2006 

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Sarah Novotny  |

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Pointroll Partners with ePrize for Full-Service Ad Solution

During today’s session of the Interactive Promotion Summit in Las Vegas, PointRoll and ePrize announced their partnership in development of a full-service, interactive promotion advertising solution.

Providing advertisers access to ePrize’s interactive promotion offerings and PointRoll’s online advertising rich media services, the partnership will allow the world’s leading brands to drive consumer interaction, response, registration and brand engagement.

“Combining the capabilities of PointRoll to initiate consumer interaction with ePrize’s talent for collecting consumer data and preference information will increase the depth of our services and significantly boost the volume of registrants in our client campaigns,” said ePrize founder and CEO Josh Linkner in a press statement.

PointRoll products are an ideal match for ePrize promotional offerings, due much to the fact that they can entice audience members and then quickly convert them into participants by creating efficiencies such as in-ad unit sign-up, which removes several of the steps usually associated with promotion registration and acts to increase campaign response rates and ROI significantly.

PointRoll products utilize advanced technologies to bring microsites to consumers without requiring a separate click. As part of the agreement, PointRoll rich-media products including FatBoy expanding ads, Tomboy universal 100K+, TowelBoy snap-back units, BadBoy floating ads, and PaperBoy Local Delivery will be included in the combined service packages.

ePrize services incorporated in the partnership include registration, instant-win games, sweepstakes, creative, real-time database reporting, follow-up e-mail marketing campaigns, legal and administrative services, full promotion indemnification, offer distribution (code or coupon to all registrants) and Promotion Safe.

With the integration of their respective marketing services both ePrize and PointRoll aim to furnish clients with more comprehensive interactive campaigns and enhanced overall interaction rates, resulting in higher sales and brand awareness.

Tags: ePrize, partnerships, PointRoll and rich_media

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