What they do: A subsidiary of Cendant Corporation and part of Cendant Travel Distribution Services division, Orbitz.com is one of the leading online travel companies offering business and leisure travelers a huge selection of low airfares as well as deals on hotels, car rentals, cruises, and vacation packages.
Who should buy: Orbitz users are 48.7% women and 51.3% men. The median age of visitors to Orbitz’s site is 39, and 59% are 35 or older. 59% have a household income of $60,000 or more, and 60.7% have some college, college or post-college degrees. Users have over 4 years of online experience.
Orbitz offers advertisers a myriad of advertising opportunities with specific options geared at airline, hotel, cruise, and tourism advertisers.
Available banner sizes:
20×240………………………… vertical banner
125×125………………………. square button.
Targeted ad placement on a specific area of the site or to travelers based on their destination or origin is also available. Sponsorships are available on the destination and deals site pages and opportunities include page sponsorships, “Great Deals” (with a high click-through rate, this integrated position attracts customers searching for interesting deals in their chosen destination), Travel box (this large ad unit provides a destination-targeted opportunity to reach a desired audience), a text link, and Deal of the Week (this exclusive high-profile unit highlights a special offer).
Orbitz destination pages available for sponsorship include Florida, the Caribbean, Europe, Hawaii, Mexico, Las Vegas, the United Kingdom, Ski Travel, Golf, and Gay Travel. Email opportunities are also available for marketers who want to place their message in front of Orbitz’s registered members and include placement in the Deals by E-mailsent out to members, the confirmation email which offer targeted post-purchase cross-sell exposure to travelers heading to or from your destination of choice, and a pre-tip email that offers last minute services or products to travelers right before they leave for their trips.
Airline advertisers can benefit from special marketing opportunities on Orbitz’s home page such as thecenter spot, a text link, or a banner. Airline ads can also be placed on the deals pages in the Deals by E-mail. Hotels can also advertise on Orbitz’s home page or participate in a number of other marketing opportunities that include targeted hotel results placement, placement on city or destination pages as well as a landing page where all hotel advertising will link to a hotel landing page created by Orbitz. This page will combine the hotel’s logo, graphical representations for the hotel, a large area to highlight hotel features as well as a search engine of the hotel’s properties that will return exclusive results for the hotel.
Car rental dealers can also advertise on the home page, have a landing page, or advertise on a destinations page. Car rental marketers canadditionally place ads on the car search results page or have their logo appear on the hotel and car rental cross-sell page that an Orbitz customer sees after they have purchased a flight. Cruise advertisers and vacation packagers can place ads on the Deal of the Week page, in the Deals by E-mail, or place banners across the site.Tourism and Convention Bureaus can also advertise in Deals by E-mail, place ads on the vacation and deals pages, or place targeted banners across the site.
All ad units have a 60 character maximum and can range in size from 3K to 24K depending on the dimensions. Custom placements are also available.
All creative is subject to testing and approval, and GIF and JPG file formats are accepted. Acceptable rich media formats are Flash, Enliven, and Bluestreak, and each format must have a back-up standard file. Third-party ad serving is accepted for most placements, and the maximum number of creative units allowed per placement is 4. Customers must be able to book all advertised travel products through Orbitz, and advertisers must pay third-party serving costs. Online reporting is available for most ad placements.
Orbitzrequiresa minimum of $25,000 advertiser spending. Prices vary for impression-based placements: ROS ranges from $20-$30, targeted ranges from $40-$50, and mirco-targeted placements all depending on ad size. Fixed sponsorships start at $5,000.
200 South Wacker Drive
Chicago IL 60606