NYTimes.com
What they do: Launched in 1996, NYTimes.com has become the leading provider of online news content around the world, offering both original content and content from the print edition of The New York Times to users.
Who should buy: The site draws 11,405,000 national unique users and 21,150,000 worldwide unique users. 79% of monthly readers are in the U.S., while 21% of monthly readers are outside the U.S. The mean age is 46 while 47% of visitors are female and 53% are male. The mean income for a user is $84, 293, and 73% of users are college graduates or have pursued graduate school.
Format/How much: NYTimes.com offers many advertising opportunities, which can include behavioral, registration based, or contextual targeting.
Available banner sizes:
468×60 ……………………………………………… Banner
160×600, 160×800, 140×800 …………… Skyscraper
336×280, 300×250, 240×400……………. Big ad
336×850 ……………………………………………. Half page ad
728×90, 768×90 ………………………………… Letterboard
Marketers have several buying options, including:
-Surround Sessions where one advertiser’s ads are placed in the primary ad positions on the page and follow visitors through 5+ pages of NYTimes.com content.
-Site Sessions are also available where one advertiser’s ads are placed in all primary ad positions on most pages of the site for one to two hours of the day.
-Day Parting, advertisers choose what time of day they want their ads served on NYTimes.com. Multimedia sponsorships offer marketers the change to sponsor exclusive NYTimes.com news coverage to target its engaged readers.
Custom advertising products include:
-crossword puzzles (promoted through co-branded placements in all relevant sections of NYTimes.com, including the Crosswords & Games section)
-sponsored archives (heavily promoted on NYTimes.com through co-branded house ads and text links)
-trivia & sweepstakes (promoted through co-branded banners and text links on NYTimes.com).
Marketers can also place ads in a featured area of the NYTimes.com website with links to download White Papers. Users who visit this section of the web site are required to enter lead information and agree to make that information available to the White Paper advertiser.
Email Sponsorships are also available for the Article Tools featured area on articles and for “Email This” functionality. This sponsorship includes:
-Logo placement on all articles, logo placement on Printer Friendly articles, 336×280 or 336×850 placements on E-mail This Articles and Most E-Mailed Articles pages, and an ad on e-mail sent through the E-mail This Article feature.
-Road Blocks opportunity places one advertiser’s ads in all of the primary ad positions on the page within a select section or single section front on NYTimes.com.
Advertisers can also place ads on the site’s homepage with a number of options: Homepage Share of Voice (this position is recommended for logos, corporate taglines or brand proposition statements), Homepage Big Ad (provides an extremely visible, high impact format and is ideal for special events, such as new campaigns or products launches), Homepage Marketplace (creates an enormous amount of awareness and generates a high volume of impressions and valuable leads), and the Homepage Day Part Module (this fixed position ad is fully integrated with relevant content on the Homepage of NYTimes.com and is ideal for building brand awareness, promoting a time sensitive offer, and generating leads).
Sponsorship of special editorial coverage based on the editorial calendar is also available. NYTime.com also offers advertisers a suite of email products that target a highly qualified audience as well as ad placement in Real Estate, Automobile, and Employment sections of the site. In addition, cross promotions opportunities are available with The New York Times print edition.
All ads range is size from 20K to 60K depending on the dimensions.
General banner rates for ROS inventory are as follows per CPM:
Banners ………………………………………… $20
Leaderboards and Skycrapers ………… $25
Big Ad ……………………………………………. $35
Half page ……………………………………….. $45
Contact:
Alyson Racer, Director of Sales
646-698-8057
onlinesales@nytimes.com
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