MySpace Shunned by Advertising Panel
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the “Revolution in Television” discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising on the site, and specifically pointed to MySpace’s range of objectionable user-generated content, as well as its recent storm of negative publicity regarding the activity of pedophiles using the site as a tool for sexual predation.
The “Revolution in Television” panelists were David Cohen, executive VP for Universal McCann Interactive; Dawn Hudson, president and CEO of Pepsi-Cola North America; Giovanni Fabris, VP and international media director of McDonald’s; Randy Falco, president and COO, NBC Universal Television Group; Paul Alexander, Campbell’s Soup Company VP of global advertising; and Tony Pace, Subway Franchise Association SVP and CMO.
Dawn Hudson said her company was “interested” in sites like MySpace that feature user-generated content, but that they are “being cautious because there’s a blurring between advertising and content, and the content does rub off on your brand.”
MySpace, which is owned by News Corp. and operated by Intermix Media, currently hosts over 60 million members, with new members still steadily streaming in at over 4 million a month. The site alone accounts for 12.5 percent of all online display ads.
Reader Comments.
Well, Myspace.com is like a predator’s catalog. It’s to be expected. I don’t blame them.
Hah, obviously! MySpace has proven why agencies have no desire to be on the site. There is a reason not a single study on the users has been done because the users are kids who don’t buy anything, and frankly are no different than porn users.
- Pingback from MySpace - Teens at Risk| Rose DesRochers
- Pingback from The Advertising Conundrum | Medialoper
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
