MySpace Shunned by Advertising Panel
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the “Revolution in Television” discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising on the site, and specifically pointed to MySpace’s range of objectionable user-generated content, as well as its recent storm of negative publicity regarding the activity of pedophiles using the site as a tool for sexual predation.
The “Revolution in Television” panelists were David Cohen, executive VP for Universal McCann Interactive; Dawn Hudson, president and CEO of Pepsi-Cola North America; Giovanni Fabris, VP and international media director of McDonald’s; Randy Falco, president and COO, NBC Universal Television Group; Paul Alexander, Campbell’s Soup Company VP of global advertising; and Tony Pace, Subway Franchise Association SVP and CMO.
Dawn Hudson said her company was “interested” in sites like MySpace that feature user-generated content, but that they are “being cautious because there’s a blurring between advertising and content, and the content does rub off on your brand.”
MySpace, which is owned by News Corp. and operated by Intermix Media, currently hosts over 60 million members, with new members still steadily streaming in at over 4 million a month. The site alone accounts for 12.5 percent of all online display ads.
Article Sponsor
More News
Reader Comments.
Well, Myspace.com is like a predator’s catalog. It’s to be expected. I don’t blame them.
Hah, obviously! MySpace has proven why agencies have no desire to be on the site. There is a reason not a single study on the users has been done because the users are kids who don’t buy anything, and frankly are no different than porn users.
- Pingback from MySpace - Teens at Risk| Rose DesRochers
- Pingback from The Advertising Conundrum | Medialoper
Leave a Comment
Latest News
- Private Social Network Facebook To Go Web Wide July 24th 2008
- AdMob Launches New iPhone Ads, Shells Out $1M to Developers July 24th 2008
- AdReady Partners With WhitePages.com July 24th 2008
- NeoEdge To Guarantee Ad Performance With Makegoods July 24th 2008
- Hiring Round-Up: Microsoft, interCLICK, Peer 39 July 24th 2008
- Rumor: Comcast to Snap of Daily Candy for $75M July 24th 2008
- AOL Launches AmEx-Sponsored Site for Music Junkies July 24th 2008
- Is Steve Jobs Really “Doing Well” and “Cancer Free”? July 23rd 2008
Features
- Revenge of the Nerds: A Smart(er) Social Strategy July 24th 2008
- The Fatal Flaw of Pay for Performance July 23rd 2008
- The Architecture of Creativity July 23rd 2008
- Google Slaps Affiliate Marketers (Again) July 22nd 2008
- Marketing to Women Is So 2007 July 21st 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (11)
- Google Sucks: Why It Might Be a Good Thing (8)
- Why Top Publishers Bash Ad Networks (7)
- Marketing to Women Is So 2007 (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
