MySpace Shunned by Advertising Panel
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the “Revolution in Television” discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising on the site, and specifically pointed to MySpace’s range of objectionable user-generated content, as well as its recent storm of negative publicity regarding the activity of pedophiles using the site as a tool for sexual predation.
The “Revolution in Television” panelists were David Cohen, executive VP for Universal McCann Interactive; Dawn Hudson, president and CEO of Pepsi-Cola North America; Giovanni Fabris, VP and international media director of McDonald’s; Randy Falco, president and COO, NBC Universal Television Group; Paul Alexander, Campbell’s Soup Company VP of global advertising; and Tony Pace, Subway Franchise Association SVP and CMO.
Dawn Hudson said her company was “interested” in sites like MySpace that feature user-generated content, but that they are “being cautious because there’s a blurring between advertising and content, and the content does rub off on your brand.”
MySpace, which is owned by News Corp. and operated by Intermix Media, currently hosts over 60 million members, with new members still steadily streaming in at over 4 million a month. The site alone accounts for 12.5 percent of all online display ads.
Reader Comments.
Well, Myspace.com is like a predator’s catalog. It’s to be expected. I don’t blame them.
Hah, obviously! MySpace has proven why agencies have no desire to be on the site. There is a reason not a single study on the users has been done because the users are kids who don’t buy anything, and frankly are no different than porn users.
- Pingback from MySpace - Teens at Risk| Rose DesRochers
- Pingback from The Advertising Conundrum | Medialoper
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
