MySpace Shunned by Advertising Panel
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the “Revolution in Television” discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising on the site, and specifically pointed to MySpace’s range of objectionable user-generated content, as well as its recent storm of negative publicity regarding the activity of pedophiles using the site as a tool for sexual predation.
The “Revolution in Television” panelists were David Cohen, executive VP for Universal McCann Interactive; Dawn Hudson, president and CEO of Pepsi-Cola North America; Giovanni Fabris, VP and international media director of McDonald’s; Randy Falco, president and COO, NBC Universal Television Group; Paul Alexander, Campbell’s Soup Company VP of global advertising; and Tony Pace, Subway Franchise Association SVP and CMO.
Dawn Hudson said her company was “interested” in sites like MySpace that feature user-generated content, but that they are “being cautious because there’s a blurring between advertising and content, and the content does rub off on your brand.”
MySpace, which is owned by News Corp. and operated by Intermix Media, currently hosts over 60 million members, with new members still steadily streaming in at over 4 million a month. The site alone accounts for 12.5 percent of all online display ads.
Reader Comments.
Well, Myspace.com is like a predator’s catalog. It’s to be expected. I don’t blame them.
Hah, obviously! MySpace has proven why agencies have no desire to be on the site. There is a reason not a single study on the users has been done because the users are kids who don’t buy anything, and frankly are no different than porn users.
- Pingback from MySpace - Teens at Risk| Rose DesRochers
- Pingback from The Advertising Conundrum | Medialoper
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
