With March Madness in our midst, Mediaspan, a leading provider of digital content management, is gearing up for the upcoming NCAA basketball tournament with its Fan Frenzy College Hoops Challenge. Fan Frenzy is a sports portal site which gives basketball, auto racing, football and golf enthusiasts a chance to interact with other fans and win prizes, and gives advertisers the ability to reach an affluent market of young males ages 18-45.
The site’s College Hoops Challenge is a bracket tournament with a potential prize of $100,000 for a prescient user who correctly predicts every winner in the tournament’s 82 games. Apple Video iPods and $50 Best Buy Cards will also be given away. In addition to competing with the 125,000 expected registered users on the site, participants can also set up a private bracket competition for their office, family, or group of friends.
Mediaspan is offering an integrated advertising inventory and database marketing opportunity on the site. They have standard 728 x 90 and 160 x 600 ad units, as well as customizable branded backgrounds and game environments. By targeting over 160 local newspaper, radio, and television station websites, Mediaspan hopes to bring a locally targeted advertising approach to FanFrenzy.com.
While the College Hoops Challenge is well underway, with the tournament tipping off this Thursday, Fan Frenzy is still planning its interactive coverage of other upcoming sports seasons.