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MarketingSherpa: Search Dominates Email Marketing, Online Ad Spending Up

Written on: March 10th 2006
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MarketingSherpa, a marketing and advertising research firm, today released its Third Annual Study of 680 attendees from the ad:tech trade shows who responded to the survey in the second half of December 2005. The results are titled the Best & Worst-Rated Emarketing Tactics of 2005 and How ad:tech Attendees Plan to Spend 2006 Online Budgets.

The survey demonstrated that search advertising dominates email marketing with 52% of marketers reporting that “search performance is ‘Great-outperforms other tactics’ compared to 47% for house email [email to house lists].” Search is also averaging 34% of advertiser’s online budgets, behavioral marketing is falling off as a means to target consumers, and in-house blogs and RSS feeds are favorite “emerging tactics” for marketers.

MarketingSherpa also explained that “The strength of online marketing and record attendance at the ad:tech shows was reflected in this year’s survey, with participation more than doubling from 264 to 680 respondents.”