http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-163438 Charles Mon, 01 Oct 2007 19:07:42 +0000 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-163438 I think this is a very creative idea to combat the "TIVO, fast forwared past the commercial" problem. Advertisers pay to have their products viewed and viewers benefit by having broadcast tv for free. This sounds like a win-win to me. If you don't want to play, FF. Bubliminal messages are illegal. They just need to modify the format of the commercial to fit the law. (list items backwards mabye ?!?) I think this is a very creative idea to combat the “TIVO, fast forwared past the commercial” problem. Advertisers pay to have their products viewed and viewers benefit by having broadcast tv for free. This sounds like a win-win to me. If you don’t want to play, FF. Bubliminal messages are illegal. They just need to modify the format of the commercial to fit the law. (list items backwards mabye ?!?)

]]> http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-81052 Shaping Youth » Despite Heavy Product Placement, This Momzy Liked Mimzy Sun, 08 Apr 2007 03:37:15 +0000 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-81052 [...] Youth are not wild about being duped with subliminal backwash any more than adults are, as evidenced in this eMarketer report that shows 12-18 year olds PREFER overt product placement to covert viral and blog marketing, online chat mentions, and freebies from peer poseurs shilling for a brand. (like Proctor & Gamble's teen site, Tremor) It also explains why a media maven like me can actually stomach 'in your face' product placement like this more than subliminal sidewinders coming at kids (and parents!) with seamless, sneaky precision. [...] [...] Youth are not wild about being duped with subliminal backwash any more than adults are, as evidenced in this eMarketer report that shows 12-18 year olds PREFER overt product placement to covert viral and blog marketing, online chat mentions, and freebies from peer poseurs shilling for a brand. (like Proctor & Gamble’s teen site, Tremor) It also explains why a media maven like me can actually stomach ‘in your face’ product placement like this more than subliminal sidewinders coming at kids (and parents!) with seamless, sneaky precision. [...]

]]> http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-78752 Getting Your Ads Seen on TiVo « Webified Sun, 01 Apr 2007 17:00:07 +0000 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-78752 [...] Read all about it on Adotas. Filed under: Advertising   |   [...] [...] Read all about it on Adotas. Filed under: Advertising   |   [...]

]]> http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-64928 meat is murder - meatismurder.info Mon, 19 Feb 2007 13:14:27 +0000 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-64928 [...] Last year, these guys got nailed for subliminal advertising by embedding the word "Buffalo" on screen when a viewer fast-forwarded through it using a DVR and it caused an industry flurry akin to playing the Beatles White Album backwards. [...] [...] Last year, these guys got nailed for subliminal advertising by embedding the word “Buffalo” on screen when a viewer fast-forwarded through it using a DVR and it caused an industry flurry akin to playing the Beatles White Album backwards. [...]

]]> http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-16760 Hotelguru Mon, 21 Aug 2006 09:26:36 +0000 http://www.adotas.com/2006/03/kfc-turns-to-web-with-rejected-ad/#comment-16760 Great marketing idea - however it does bring up the issue of how this sort of advertising (esp the subliminal element) will trickle into mainstream media in the future and the arguments against it. Great marketing idea – however it does bring up the issue of how this sort of advertising (esp the subliminal element) will trickle into mainstream media in the future and the arguments against it.

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