Jambo Delivers Pay-Per-Call Advertising to

Written on
Mar 27, 2006 
Sarah Novotny  |

At this week’s “Drilling Down on Local” conference, held by the Kelsey Group in San Jose, CA, Jambo announced it will work with the Interchange Corporation to integrate pay-per-call capabilities for local advertisers on their site, Jambo, an Internet search and directory listings solutions provider that focuses on local markets, has added to the Jambo Advertising Network (JAN).

For, this means becoming part of an aggregated sales channel which combines the reach of multiple lead generators. JAN delivers leads that turn into sales and tells merchants where their leads originated. In addition, Jambo sells local merchants pay-per-call advertising packages that enable performance marketing for companies that don’t have websites or that don’t advertise online.

Recently released from beta, offers a user-friendly local search solution with over 15 million businesses in its network. It provides users links to maps, reviews, sales circulars, and reservation services.

“ is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services,” said John Melideo, CEO and founder of Jambo, during the conference. “Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables to give businesses phone calls in addition to clicks.”

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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