Internet Movie Database (IMDb)

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What they do: The Internet Movie Database (IMDb) is a vast searchable archive of movie information, and also includes celebrity and movie news, ticketing info, reviews and trivia. What started as a Unix script to search movie-related, text-only Usenet groups in 1990 is now an Amazon-owned company and a major online movie resource for more than 35 million unique visitors per month. The IMDb also serves up movie photos and video trailers for current releases and is focused on building community among its users. IMDb is entirely ad-supported and free for non-commercial use, but they also offer a premium IMDbPro service specifically tailored for people in the film industry.

Why you should buy:
In addition to having 35 million+ monthly unique visitors, the IMDb allows you to target ads to correspond to various sections of the IMDb website, including celebrity, movie, and TV information. They also offer local targeting that allows visitors to see ads related to their home city. Visitors to the IMDb are generally interested in electronics, automobiles, and consumer-packaged goods.

Format/How much:
The IMDb supports standard IAB units

300 x 250 ……………………. Rectangle
728 x 90 ……………………… Leaderboard
160 x 600 ……………………… Skyscraper
460 x 60 ………………………Banner
720 x 90 plus 160 x 600 .. Roadblock
468 x 60 plus 160 x 600 .. Roadblock

All costs are CPM and vary from campaign to campaign, depending on time, type of media, and number of impressions.

The IMDb also accepts animated images and 3rd party rich media. They also provide in-house rich media design services for custom campaigns.

Contact:
http://www.imdb.com/advertising/

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