HealthCentral Network Uses Clicksense
Health care information network HealthCentral will use advertising technology company Entrieva’s Clicksense contextual advertising technology to manage their advertising spaces. HealthCentral publishes several websites containing medical news, tools and reference material pertaining to general health and specific ailments like Alzheimer’s, clinical depression, cholesterol and Diabetes. Their sites are designed to promote interaction between doctors and patients.
The introduction of Entrieva’s Clicksense will let HealthCentral target sponsor ads according to page content automatically. “Our mission is all about providing the most relevant, enriching, and appropriate information to our users,” said Bill Allman, HealthCentral Network’s GM in a statement, “and that applies to advertising, too. Entrieva enables us to give our audience a highly consistent experience that is totally on target to their needs”
Clicksense will divide ad content up into simple targetable categories. HealthCentral hopes the increase in usability and the contextual nature of Clicksense will result in more relevant ads and greater ROI, which will drive up their CPM.
Entrieva’s Clicksense is designed to target text, image, and dynamic ads to any number of text-based sources including web pages, email, RSS feeds, and searches. Clicksense powers technology used by companies like AOL, adMarketPlace (which serves eBay’s keywords program) and ad and email marketing company Falk eSolutions.
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