Adotas

Where media buyers start online







News

HealthCentral Network Uses Clicksense

Written on
Mar 7, 2006 
Author
Sarah Novotny  |
Share
HealthCentral Network Uses Clicksense

Health care information network HealthCentral will use advertising technology company Entrieva’s Clicksense contextual advertising technology to manage their advertising spaces. HealthCentral publishes several websites containing medical news, tools and reference material pertaining to general health and specific ailments like Alzheimer’s, clinical depression, cholesterol and Diabetes. Their sites are designed to promote interaction between doctors and patients.

The introduction of Entrieva’s Clicksense will let HealthCentral target sponsor ads according to page content automatically. “Our mission is all about providing the most relevant, enriching, and appropriate information to our users,” said Bill Allman, HealthCentral Network’s GM in a statement, “and that applies to advertising, too. Entrieva enables us to give our audience a highly consistent experience that is totally on target to their needs”

Clicksense will divide ad content up into simple targetable categories. HealthCentral hopes the increase in usability and the contextual nature of Clicksense will result in more relevant ads and greater ROI, which will drive up their CPM.

Entrieva’s Clicksense is designed to target text, image, and dynamic ads to any number of text-based sources including web pages, email, RSS feeds, and searches. Clicksense powers technology used by companies like AOL, adMarketPlace (which serves eBay’s keywords program) and ad and email marketing company Falk eSolutions.





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , and
Article Sponsor

More News



  • Are you taking advantage of Twitter's new geolocation service?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


Adotas Partnership