Evite.com

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What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends.

Who Should buy: Restaurants, bars, catering companies, and event spaces that want to target people planning social gatherings with friends. Basically any marketer who wants to surround all aspects of the party should consider advertising on Evite. Evite draws 6 million unique users to its site with 100 million page views. 200 million events are created, and users send 8 million invitations to plan parties, events, and social gatherings. Marketers who target specific events such as birthday parties or weddings would also be wise to place ads on this site as well.

Format/How much: Evite offers a multitude of advertising opportunities to fit every need. Homepage placement ads offers high visibility to all users and can run in either 88×31 (10k max, no Flash or animated GIFs) or 300×250 (20k max, 3rd party ok, 3 loop max, Flash must be Flash 6 compatible, all sound must be user initiated) sizes. Marketers also have access to numerous category packages such as skyscraper or banner ads on the invitation page or a leaderboard size 728×90 (20k max, 3rd party ok, 3 loop max, Flash must be Flash 6 compatible; all sound must be user initiated).

A frame-response page is also available as well as a 300 x 250 sized ad (20k max, 3rd party ok, 3 loop compatible, no iframes, no Flash; all sound must be user initiated) on the reminder email. Custom-branded templates and 45 characters maximum of integrated text on the invitation page is also available (45 characters max, 3rd). Evite also accepts Unicast, Eyeblaster, Shoshkele, Point Roll (FatBoy only) or rich media placements.

Basic rates are as follows:

Category-Tier 1 (highest demand category) ….. $20

Category-Tier 2 (lower demand category) …… $16

Post Reply Page (framed) ……………………… $52

Leader Board ………………………………… $12

Skyscraper …………………………………… $10

300×250 ……………………………………… $17

Integrated Text Link ………………………… $7

Contact:

Contact via email through Evite’s website: http://www.evite.com/pages/gt/advertise/ad_contact.jsp

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