ESPN.com

0
324

What they do: ESPN.com is the online presence for the ABC affiliate sports network ESPN, and is currently the forerunning online source for sports industry news. The site offers round-the-clock breaking coverage on nearly all professional and collegiate-level sports, including schedules, scores, and exclusive news reporting and opinion writing. Popular additions to the site include the Fantasy section, which engages fans in exciting interactive games based upon statistics and results from real sporting events, and SportsNation, a meeting place where users can vote on hot topics, rank teams and players, and chat with experts and other fans.

Why you should buy: Because ESPN.com covers so many different sports, from baseball to badminton, it brings in a wide variety of users. However, a majority of its readership lies in the affluent demographic of young males ages 18-45. ESPN.com gives you a way to target the huge buy potential in this market segment, reaching them where they frequently check scores and updates, and while they are emotionally invested in web content.

According to a Media Metrix survey conducted in July 2005, ESPN.com users consist of the following:

Median Age: 30

-82% Men
-73% Full-Time Employed
-41% Professional/Managers

Avg. Household Income: $77,000

84% College Educated

29% Single

89% Visit ESPN.com on a daily basis

Format/How much:

728×90……………….Leaderboard

950×210………………Expandable Leaderboard

120×600………………Skyscraper

160×600………………Skyscraper

300×250………………In-Content Rectangle

468×60…………………Banner

772×210………………Sports Index Header

95×20…………………..ESPN Wireless Homepage Interstitial

500×575……………….Photo Gallery Sponsorship

372×440……………….Front Page Photo Gallery

ESPN.com offers a range of rich media advertising, including expandable, over-page, in-ad video, video player, pop-up, pop under, between page, surveys, and polite ads. The site accepts ads from a number of pre-approved vendors, including Pointroll, Eyeblaster, Viewpoint/Unicast, Eyewonder, Klipmart, United Virtualities, Interpolls, Dynamic Logic, and Mediaplex.

Contact:

John Zaccario
Vice President of Integrated Sales, ESPN.com
19 East 34th Street
New York, NY 10016
John.Zaccario@espn.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here