Entrieva Shops adMarketplace
The Conducive Corporation’s contextual and behavioral adMarketplace advertising network has started using Entrieva’s ClickSense technology to target their ads. adMarketplace’s offerings are auction-based.
ClickSense targets ads by page content automatically. adMarketplace hopes the addition of ClickSense targeting technology will help them better target their advertising, making ads served through adMarketplace more relevant to the end-user, resulting in greater ROI. “Expanding the quantity and quality of our ad targeting is a key element to the … advertising services we provide…,” said Conducive CEO Jim Waltz in a statement, “… We researched a number of technology approaches, and found that Entrieva’s patented taxonomical system achieved the highest ‘relevancy’ factor for our publishers.” adMarketplace delivers contextual graphical ads, and powers eBay Keywords, a service that lets eBay sellers promote their auctions and online stores on the eBay home page.
Entrieva is an advertising technology and data management developer, whose software is used by online retailers, advertisers, and government entities like AOL, Proctor and Gamble, and the U.S. Military.
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