Discovery’s ipsh! Mobile Campaign Comes Alive


The Discovery Channel’s documentary series “I Shouldn’t Be Alive,” which features people brought to the edge of survival and human endurance returns to cozy living rooms everywhere March 10th. To promote the new season, the Discovery Channel has brought in mobile marketing company ipsh!.

“An innovative media company with an innovative campaign screams mobile,” said ipsh! CEO Nihal Mehta in a statement. “With this campaign, we are helping Discovery Channel viewers enhance their experience with “I Shouldn’t Be Alive” on TV and leveraging the ubiquitous nature of mobile screens.”

ipsh! is hosting several web pages where people can sign up for regular show-related text messages and participate in an “I Shouldn’t Be Alive” trivia game. Participation in the trivia game will also enter them in a related sweepstakes for GPS systems and the grand prize—an adventure trip. The campaign also includes mobile wallpapers and ringtones which can be downloaded directly by Cingular, T-Mobile, and Sprint customers. ipsh! has designed the campaign to spread virally, letting users invite their friends to join the trivia game via text message through their mobile phone or through the promotional website.

The trivia game begins tomorrow, March 9th, and will continue through the 3rd episode of “I Shouldn’t Be Alive,” with the grand prize drawing.


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