ContextWeb today announced that it has become an associate member of the Network Advertising Initiative (NAI) to help further guard consumer’s online privacy. With its move, ContextWeb gives its full support of the NAI’s initiatives to address public policy and educational concerns related to consumer protection issues in emerging media.
The NAI, a coalition of online marketing, analytics, advertising and email companies, is dedicated to promote and protect responsible online marketing practices and has worked with the Federal Trade Commission to develop a set of privacy principals to which member companies must abide by. As an effective advocate in ongoing debates on privacy and spam, the NAI will be tackling the issues of adware/spyware and online affiliate marketing in the coming months.
“As an online advertising company, it is important for ContextWeb to show its support of Web user privacy,” said Anand Subramanian, CEO of ContextWeb, in a statement. “We applaud the NAI’s advocacy and educational work with online issues such as spyware, cookies and spam, and look forward to helping contribute to consumer privacy.”