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CafePress Affiliate Program Tries Tag-Based Advertising

Written on

Mar 7, 2006 

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Sarah Novotny  |

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CafePress Affiliate Program Tries Tag-Based Advertising

Ecommerce site CaféPress has introduced a new tag-based advertising program for its affiliates. CaféPress lets members create their own unique products and sell them on CafePress.com with no up-front cost. CaféPress currently has more than 2.9 million members, who have created more than 22 million original designs.

CaféPress’s new TopicAds service will let participants in CaféPress’s affiliate program display contextually relevant ads next to their content. A participant inserts relevant tags (keywords) into the code provided by CaféPress, and TopicAds serves up related product listings.

“A great example is Dick Cheney,” said CafePress.com director of product management Brad Meinert in a statement. “By placing the tag “Cheney” into the provided code you instantly get an ad featuring humorous designs directly relevant to your blog entry about the recent shooting. It’s the first true example of Web 2.0 advertising. With Technorati you tag your blog posts, with Flickr you tag your images, with del.icio.us you tag your bookmarks, and with CaféPress you tag your advertising. There’s nothing like it, it’s going to push online advertising to the next level.”

TopicAds requires affiliate web publishers and bloggers to manually update their ad tags to match the current content whenever they update their site. The CaféPress Affiliate Program follows a profit-sharing model, with affiliates gaining a percentage of any purchases made as a result of a click-through from their site.

Tags: affiliate_relations, cafepress, contextual_targeting and ecommerce

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