BusinessWeek Online Gets Syndicated
It was announced today that BusinessWeek Online is the latest major trade to partner with Broadband Enterprises, which specializes in broadband video sales, syndication and original production. BusinessWeek Online news programming, interviews with top newsmakers and BusinessWeek Television content will be sold and distributed across vSyndicate–Broadband Enterprises’ network of distribution partners, effective immediately.
The BusinessWeek Online content will be bundled with video advertisements from leading brand marketers in the technology, telecom and packaged goods sectors, and syndicated to Broadband Enterprises’ television and newspaper group affiliates.
“Publishers within our syndication network will now have access to BusinessWeek Online’s video content, including interviews with leaders in technology, business, and news,” said Matt Wasserlauf, CEO of Broadband Enterprises in a press statement. “BusinessWeek Online serves as a premium complement to our existing categories of syndication content.”
As a result of this union, Broadband Enterprises and BusinessWeek Online will share the sales responsibility for the syndicated BWOL video programming.
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