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Blinkx Toolbar Introduces Implicit Search

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Mar 7, 2006 

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Sarah Novotny  |

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Blinkx Toolbar Introduces Implicit Search

Blinkx, the creator of a popular video search engine, will soon launch Pico, a downloadable search toolbar that relies on implicit search technology to deliver users content before they even ask for it. The desktop tool, similar to the Google Sidebar, will look contextually at what a user is doing on the Internet and automatically offer related links through several categorized channels. The links will be sorted into news, video, images, blogs, Wikipedia, shopping, people, and a number of other “Smart Folders” that the user may customize to meet their own surfing needs.

The company is excited about prospects for the technology, because they believe it reverses the normal search process. Instead of being disrupted during a web activity to go perform a search, Pico will save huge chunks of time and give them what they are looking for automatically.

With Pico, we turned the search paradigm on its head, and asked, ‘what if search could be brought to you?’” said Suranga Chandratillake, founder and CTO of blinkx, in a press statement. “While others, including Microsoft and Apple, have talked about the potential of implicit search before, blinkx has once again pre-empted others by making it reality first. More than anything else, Pico is about the possibility of search-less search.”

Blinkx plans to include sponsored listings in each of these channels, which will be a highly useful contextual tool for advertisers. The shopping channel in particular will be a portal through which retailers can immediately pitch their wares to customers who already have a related interested in their field.

Tags: blinkx, search_marketing and streaming_video

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