http://www.adotas.com/2006/03/bid-no-more-why-an-open-network-outperforms-auction-based-advertising/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/03/bid-no-more-why-an-open-network-outperforms-auction-based-advertising/#comment-6515 Adotas » A New Kind of Bid: How to Turn Things Around with Reverse Auctions Mon, 17 Apr 2006 14:12:41 +0000 http://www.adotas.com/2006/03/bid-no-more-why-an-open-network-outperforms-auction-based-advertising/#comment-6515 [...] In his March 24th article, “Bid No More: Why an Open Network Outperforms Auction-Based Advertising”, Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. [...] [...] In his March 24th article, “Bid No More: Why an Open Network Outperforms Auction-Based Advertising”, Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. [...]

]]> http://www.adotas.com/2006/03/bid-no-more-why-an-open-network-outperforms-auction-based-advertising/#comment-2069 A Critique of Auction Advertising Marketplaces » Conversion Rater Mon, 27 Mar 2006 19:26:28 +0000 http://www.adotas.com/2006/03/bid-no-more-why-an-open-network-outperforms-auction-based-advertising/#comment-2069 [...] Michael Katz wrote an opinion piece for Adotas critiquing an auction marketplace for advertising and recommending an open CPA marketplace as a better solution.  Everyone is entitled to their opinion of course, but as someone heavily involved in an auction ad marketplace with Yield Manager, I’d like to discuss a few of his comments. The auction-based model is an incomplete solution though; a truly efficient system exists only when there is an open marketplace based on pay for performance. [...] [...] Michael Katz wrote an opinion piece for Adotas critiquing an auction marketplace for advertising and recommending an open CPA marketplace as a better solution.  Everyone is entitled to their opinion of course, but as someone heavily involved in an auction ad marketplace with Yield Manager, I’d like to discuss a few of his comments. The auction-based model is an incomplete solution though; a truly efficient system exists only when there is an open marketplace based on pay for performance. [...]

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