Aptimus Steps Up Behavioral, Demographic Targeting
Aptimus, Inc. today unveiled its enhanced behavioral, demographic testing and real-time Call Confirm phone verification capabilities. These enhancements allow Aptimus to better serve web advertisers by generating targeted, qualified leads.
Although search giants Google and MSN have already rolled out site demographic targeting technology, Aptimus’ abilities differ in that they can effectively target different audience segments such as Hispanic woman, ages 18-24, who visit a social site, and surf the Web at midnight. Lance Nelson, Vice President of Technology at Aptimus, tells ADOTAS that Aptimus corners the demographic targeting market because they understand that “…the holy grail is to find out who that individual is” behind web surfing in order to provide more detailed information for advertisers.
Aptimus’ new technology also allows advertisers to test different creatives by running different versions of the ad each targeted at a different demographic audience. Rob Wrubel, President of Aptimus, explains to ADOTAS that the new technology is a “powerful optimization and merchandizing engine” and “enables an advertiser to test multiple formats.”
Nelson also believes that Aptimus’ new Call Confirm technology harnesses cell phone ad capabilities because Aptimus “can verify interest and that becomes a very strong lead.” For advertising campaigns that incorporate Call Confirm, Aptimus calls consumers at the moment that they select a promotional offer to confirm the validity of the phone number the consumer has submitted and to verify consumer interest.
Wrubel sums up Aptimus’ enhancements as providing advertisers with a unique advantage because “…when [the] customer and advertiser meet, it is a high permission moment.”
Aptimus’ current clients include many of the top 500 direct marketers such as Procter & Gamble, Nokia, Dell, Gevalia, and Carnival Cruises.
Reader Comments.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
