Aptimus Steps Up Behavioral, Demographic Targeting
Aptimus, Inc. today unveiled its enhanced behavioral, demographic testing and real-time Call Confirm phone verification capabilities. These enhancements allow Aptimus to better serve web advertisers by generating targeted, qualified leads.
Although search giants Google and MSN have already rolled out site demographic targeting technology, Aptimus’ abilities differ in that they can effectively target different audience segments such as Hispanic woman, ages 18-24, who visit a social site, and surf the Web at midnight. Lance Nelson, Vice President of Technology at Aptimus, tells ADOTAS that Aptimus corners the demographic targeting market because they understand that “…the holy grail is to find out who that individual is” behind web surfing in order to provide more detailed information for advertisers.
Aptimus’ new technology also allows advertisers to test different creatives by running different versions of the ad each targeted at a different demographic audience. Rob Wrubel, President of Aptimus, explains to ADOTAS that the new technology is a “powerful optimization and merchandizing engine” and “enables an advertiser to test multiple formats.”
Nelson also believes that Aptimus’ new Call Confirm technology harnesses cell phone ad capabilities because Aptimus “can verify interest and that becomes a very strong lead.” For advertising campaigns that incorporate Call Confirm, Aptimus calls consumers at the moment that they select a promotional offer to confirm the validity of the phone number the consumer has submitted and to verify consumer interest.
Wrubel sums up Aptimus’ enhancements as providing advertisers with a unique advantage because “…when [the] customer and advertiser meet, it is a high permission moment.”
Aptimus’ current clients include many of the top 500 direct marketers such as Procter & Gamble, Nokia, Dell, Gevalia, and Carnival Cruises.
Reader Comments.
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

