Comments on: AmEx Pulls Out Charity Card Online http://www.adotas.com/2006/03/amex-pulls-out-charity-card-online/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Adotas » Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing http://www.adotas.com/2006/03/amex-pulls-out-charity-card-online/#comment-68376 Adotas » Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing Tue, 27 Feb 2007 15:24:28 +0000 http://www.adotas.com/2006/03/amex-pulls-out-charity-card-online/#comment-68376 [...] I do believe there is a movement underfoot to more directly align profit and business decisions with social responsibility. Witness the (RED) campaign, founded by the lead singer of U2, Bono, which is a perfect example of a business which directly combines its support for a worthy cause with the goal of creating revenue through selling products. The campaign’s philosophy is summarized in its Manifesto which says, succinctly, ” (RED) is not a charity, (RED) is a business model.” A good one, I think. Tags: best practices and email marketing [...] [...] I do believe there is a movement underfoot to more directly align profit and business decisions with social responsibility. Witness the (RED) campaign, founded by the lead singer of U2, Bono, which is a perfect example of a business which directly combines its support for a worthy cause with the goal of creating revenue through selling products. The campaign’s philosophy is summarized in its Manifesto which says, succinctly, ” (RED) is not a charity, (RED) is a business model.” A good one, I think. Tags: best practices and email marketing [...]

]]> By: Tyler http://www.adotas.com/2006/03/amex-pulls-out-charity-card-online/#comment-552 Tyler Fri, 03 Mar 2006 20:49:21 +0000 http://www.adotas.com/2006/03/amex-pulls-out-charity-card-online/#comment-552 Check out www.mobileaccord.com. Bono should have concerts in which he gets people to make donations from their cell phones. This revolutionary mobile platform has raised donations for events such as the Olympics. Check out http://www.mobileaccord.com. Bono should have concerts in which he gets people to make donations from their cell phones. This revolutionary mobile platform has raised donations for events such as the Olympics.

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