Advertising.com Survey: Interactive Publishers Increase Spending Online
Advertising.com has released its third annual survey of interactive publishers. The survey explains, “While web-based direct-response advertisers are expected to represent the majority of online revenue, publishers are predicting increased spending from traditional, brand focused advertisers.” Publishers believe that web-based direct-response advertisers account for the largest percentage of online ad spending at 58.5% and that 25% or more of ad revenue will be generated by traditional advertisers. Furthermore, roughly 40% of publishers expressed that branding is their advertisers’ main objective; this is an increase of more than 100% over publisher predictions from 2005.
According to the survey, text ads are the most profitable online ad unit with more than 67% of publishers stating that they support text links (a 30% increase over 2005). Publishers also predict that 15.9% of revenue will come from banner adswith 14.6% of revenue generated by large rectangular ads.
The percentage of publishers that support contextual advertising is up from 50% in 2005 to 67% with 76% supporting rich media, 35% supporting video advertising, and 30% using behavioral targeting. The survey also finds that more than 42% of publishers also support streaming content, and 30% of publishers who do not already support streaming content will begin supporting it this year.
The surveyadditionally indicates that, for the third consecutive year, CMP pricing models make up the largest share of revenue for publishers. Pop-up ads, which have been staples of the online advertising landscape, are not expected to be profitable for the first time in three years.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
