Accipiter Aligns with Several New Media Firms
Online advertising provider Accipiter Solutions has just signed a small handful of new media companies. Photo sharing services Photobucket and Filmloop, along with multimedia management company Entriq Inc. and online game provider Visioneering Games are all now using Accipiter’s AdManager software to serve advertisements.
“Our customers are looking beyond static banner ads and pop-ups to extend their available ad inventory and increase revenue opportunities,” said Accipiter CEO Brian Handly in a statement. He adds, “As an increasing number of online users turn to trendsetting media sources, content providers are quickly adopting this concept, offering these unique alternatives to their customers.”
Cooperation between Filmloop and Photobucket lets Photobucket users automatically create and share their own photo loops, giving Filmloop access to Photobucket’s 15.6 million monthly unique visitors. Photobucket grew 1,492% in November 2005, according to Nielsen/NetRatings, while Filmloop’s free photo-sharing software has more than 250,000 users, and hosts more than 9 million images.
Entriq will use Accipiter’s AdManager to serve ads across their MediaSphere mobile network alongside multimedia and content, while Visioneering will utilize the software to deliver image and rich media ads across its casual gaming and casino portals.
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