Yahoo! Search Marketing Stops Competitor’s Trademark Keyword Bids
According to the ReveNews blog yesterday, Jeremy Palmer suggests that Yahoo! Search Marketing will no longer allow competitive trademarks or advertising after March 1, 2006. According to the report, Palmer received an email from Yahoo! explaining, “Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.”
Palmer explains, “As long as your competitive comparison was (somewhat) objective and informative, your ads would be approved. If your competitive comparison had false or misleading information, they would not be approved.” He continues, “Yahoo no longer trusts their editors to play umpire on these issues… Even when Yahoo’s editorial policies are seemingly black and white, their editors manage to misinterpret them.”
In an effort to give users a better search experience when they use search terms that are trademarks, Yahoo! will no longer allow competitor bids for keywords that contain trademarks. Yahoo could not be reached for comment to confirm or deny the report.
Reader Comments.
I received an email confirming that this is in fact taking place. I was curious if you are an affiliate advertising on such terms but not a competitor will they let you bid on these terms?
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