Yahoo, Google Sponsored Links Soar 16%
Nielsen//NetRatings has released a report that sponsored link advertising on Google and Yahoo! has grown 16 percent in six months from 55.4 billion to 64.3 billion between August 2005 and January 2006. This data accounts for sponsored link impressions on the Yahoo! and Google websites as well as their respective search and contextual advertising networks.
In a press release from Nielsen//NetRatings, Ken Cassar, chief analyst for the research group said, “Despite the overwhelming market share that Google and Yahoo! search enjoy, they continue to see strong growth in the volume of sponsored links. While Google, in particular, seeks to diversify its revenue, it is a positive sign that its core search advertising business remains robust.”
Although Google had more sponsored link impressions than Yahoo! in January, Yahoo! is catching up to its competitor. During the past six months, Yahoo’s sponsored links have grown 21 percent to 23.2 billion, while Google’s sponsored links have grown 14 percent to 41.1 billion. eBay’s Shopping.com , the primary sponsored link advertiser for both Google and Yahoo!, contributed to the growth in sponsored links for both sites. Cassar agreed, “E-commerce advertisers, eBay chief among them, represent the top advertisers on both Yahoo! and Google. It is becoming increasingly clear that sponsored link advertising is a necessary cost of doing business for e-commerce companies.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
