XM’s Push-and-Purchase Function Glimpses at Advertising’s Future
Advertisers are abuzz with the possibilities inherent in XM Satellite Radio’s newest technologies. In the next two weeks, retailers will begin offering the Samsung Helix and the Pioneer Inno satellite radio and mp3 playing devices, both of which are equipped with time-shifting and bookmarking features. Users can bookmark the songs they hear on the radio, and the device will automatically download and buy them through Napster when it is docked on an Internet-connected port.
Although satellite radio pioneers XM and Sirius are secretive about future developments, they have begun intimating that their technology is leaning towards the inclusion of advertising. “Our next generation of products coming out in the next two weeks will be an XM-enabled MP3 player with, in the simplest terms, that ‘buy’ button,” D. Scott Karnedy, senior VP-ad sales for XM Satellite Radio, said at a radio panel last week. “The next generation [after that] will be that if you want to hit that button for more information about that product you just heard described.”
If the satellite radio model is adapted to include advertising, time-shifting could also be a huge tool that traditional radio advertisers lack. “Typically you don’t think of radio as being the best direct-response medium,” said Jim O’Rourke, group media director at Dallas-based Richards Group, in a recent statement. “But there is an appeal, even to just being able to time-shift an ad in radio. It gives radio an element that TV could say it has, and print has and the Internet has.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
