• Comment
• Print Article
• Email
• Permalink

Whitepages.com Introduces Geo-Targeting

Written on

Feb 21, 2006 

Author

Sarah Novotny  |

Share

Whitepages.com Introduces Geo-Targeting

Today, Whitepages.com has activated service for its new advertising solution, Geo —Destination Targeting. Advertisers on the most trafficked directory site on the Internet can now target users with a contextual ad relevant to their geographical location and potential future destinations.

The new technology will take into account where in the U.S. or Canada the user appears to be, as well as any location entered into the site’s search engine. If someone on Whitepages.com is looking into airfare between Miami and New York, or researching hotels in one city and home furnishings in another, Geo-Destination Targeting will likely discover which city is their home and which is a vacation destination. They will be shown ads for products and services which accord with this information.

Whitepages.com claims that the technology will offer advertisers similar targeted exposure to what they would get out of a local search, but while reaching consumers at a much higher volume. The site boasts 20 million unique visitors and 240 million searches monthly.

Avenue A | Razorfish was the first agency to take advantage of the new feature. “We are always looking for opportunities that enable our clients to reach their target audience in a relevant and meaningful way,” said Kristie Frankland, account director of Avenue A | Razorfish, in a statement. “Targeting based on location is an effective solution and for businesses in many categories WhitePages.com’s new product is a strong opportunity for advertisers seeking out audiences by geography.”

Tags: geo_targeting, local_targeting and whitepages

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
• ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%.   Even with retargeted ads, which tend to have clickthrough rates