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Weather Channel Invites Mobile Users to Island Paradise

Written on
Feb 7, 2006 
Author
Sarah Novotny  |
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Weather Channel Invites Mobile Users to Island Paradise

Weather Channel Interactive, one of the more recognizable destinations for mobile web browsing, announced Monday that it will introduce click-to-call advertising on its mobile site. The ads, created by Atlanta-based Fitzgerald + Co. for the Aruba Tourism Board, will take the form of a clickable banner that leads users to an informational website on the Aruba islands. From there, they are one click away from being on the phone with a travel agent to book plane tickets, hotel reservations and the like.

In a recent press release, Liz Daney, chief media officer at Fitzgerald + Co., suggested that the timing of this campaign is seasonal, and that similar lures to tourist destinations might be pursued in the future if this proves successful: “By aligning the Aruba brand with mobile weather content, we are immediately showcasing the island as a destination in stark contrast to the dreary, cold weather here in the states in February. And the technology allows consumers to directly access the means to book a trip: relevant, accessible and measurable all in one.”

While companies such as Google and eStara have already begun to implement click-to-call technology, the Weather Channel Interactive may be the first to adopt it as a staple of their mobile web presence. The opportunity to generate instant leads in the form of phone calls is a powerful tool that is expected to be exploited by several markets in the coming months.





Reader Comments.

Why would you align yourself with Aruba? Your concept is a good one. But… Aruba?

That little nation has seemed to do everything in their power to cover-up a horrible crime against an American teenager. There is right now a voluntary travel boycott against Aruba… why would you do THIS now?

Please reconsider.

Posted by a. harenza | 6:34 pm on February 7, 2006.

Thank goodness you see through the vote getting sharade Bob Riley and Mike Hackabee have made out of a missing person case.
Could it be that AmSouth banks contributions to Rileys campaigns have an influence as Twitty brother is head of AmSouth investment. Could Be

Posted by bryan | 9:51 am on February 8, 2006.

They can keep trying to shove Aruba down everyone’s throat, but until they give Natalee back to her family…ain’t goin’ down there. So keep that crap off my phone.

Posted by PL Robbins | 12:43 pm on February 8, 2006.

Not intersted in Aruba. Aren’t there other places they could advertise that are also seasonal? I think that boycott thing is working and that’s why Aruba is being used for this.

Posted by songluva | 12:47 pm on February 8, 2006.

I think we should boycott the US of A, tons of children go missing there, not much done about it. A white kid goes missing in an island country, and we pay attention.. hmm..

Posted by Bob | 8:32 am on February 9, 2006.

Oh enough with the missing girl. It is sad, but you all know the truth. She probably got high on some crazy drug down in Aruba and now is living a wonderful life in some unknown island in the South Pacific with one of the Aruba natives. Missing white girl…. whatever!

Posted by Hate | 3:56 pm on February 9, 2006.

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