Times Taps Brightcove for Online Video

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The New York Times Co. has signed a deal with online video technology company Brightcove to deliver streaming video across New York Times web sites and affiliates. The Times considers itself a “diversified” media company, according to Sr. VP of digital operations Martin Nisenholtz, who added in a statement that “we are always looking for new ways to deliver high-quality news, information, and entertainment to our readers and viewers…Brightcove gives us the ability to rapidly expand the amount of high-quality broadband video content we offer across our digital properties.”

In addition to its core newspaper business, the New York Times Company owns a significant handful of newspapers, TV, and radio stations, as well as 35 web sites including popular reference site About.com. The Times Co. will start by producing more video content for distribution on About.com, a site that already distributes many videos in 6 categories ranging from technology and gadgets to music and automobiles.

Brightcove will provide the Times with a customized video player that will help them not only provide video on their own sites, but also syndicate it on others. Brightcove’s on-demand online TV platform is also used by companies like Reuters, National Lampoon, and the Oxygen Network

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