SkyTV Looks Up to DoubleClick for Email Solutions
Sky Interactive television has just chosen to implement its long-running partnership with DoubleClick in a search to optimize and customize its ad delivery system. Sky will soon use DoubleClick’s Dart Enterprise Software Solution, a tool which has been proven to help publishers and merchants monetize content and control all aspects of online advertising in-house.
In addition to Dart’s customary ad management, serving, and reporting, DoubleClick software engineers plan to develop solutions to specifically serve Sky’s unique television platform. These will include new approaches to inventory management, trafficking, reporting, and integration features. Among the over 400 businesses which use Dart Enterprise software worldwide, Ford, Durex, Scripps, and Vegas.com have found great online success with the tool.
Tim Taylor, program manager, business and IT integration at BSkyB said: “By taking the time and making the effort to understand our business and our requirements, DoubleClick has successfully provided a system that enables us manage our media real estate more effectively.”
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