SimpleFeed Offers Secure RSS and Web Import

Written on
Feb 6, 2006 
Sarah Novotny  |

RSS marketing company SimpleFeed unveiled their new secure feed and web import RSS technologies at the DEMO conference in Phoenix this week. Their new protected RSS feeds correspond to a unique URL, and can be customized to require a unique user name and password to access. Requiring end-users of the SimpleFeed service to register and receive a secure feed will enable SimpleFeed clients such as banks to offer their customers sensitive information via RSS instead of email. It also paves the way for targeted ad integration and paid subscriptions.

SimpleFeed’s secure RSS is currently being used by “companies who want to publish internal information just to their employees, or companies that want to sent out semi-confidential information like research reports,” according to SimpleFeed CEO Mark Carlson. Not all RSS readers support password-protected feeds, but the technology will be available in Microsoft’s upcoming Internet Explorer 7.

Additionally, SimpleFeed’s Web Import is an automated way for companies to generate an RSS feed from an existing webpage. Companies can import any URL into a template, allowing them to generate feeds from any online content, including press releases, support info, etc. The SimpleFeed web import also supports blogs and podcasting.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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