Q Interactive Sees the Light with TrueConversion
Q Interactive has announced the enhancement of their ad targeting TrueConversion Engine. Q Interactive—formerly known as CoolSavings—serves such well-known names as About.com and TVGuide.com. Due to the upgrades, the platform can now also be used for ad testing and optimization, letting advertisers to squeeze more ROI out of their campaigns. TrueConversion combines different aspects of customer data to target advertising on Q Interactive’s advertising network. “The key to this service is the unique combination of demographic, behavioral and transactional data the TrueConversion Engine uses to match the right offers to the right consumers, wherever they are across The Q Network,” said Q Interactive CEO Matthew Moog in a statement.
TrueConversion will now let advertisers test and compare two different creatives for the same campaign simultaneously. After the test, all the advertiser has to do is run the best performing one for the main campaign. Or the advertiser can keep repeating the process, optimizing a campaign’s effectiveness over a long period of time.
TrueConversion can also determine the best ads for a particular site by taking into account site characteristics as well as visitor data. Q Interactive currently serves 1500 advertisers annually.
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