Publicis Sets Up Standalone Digital Consultancy
Global agency Publicis Groupe announced today the opening of Denuo (“anew” in Latin), a brand new standalone consulting firm that will help ease a client’s budgetary and strategic transition from traditional advertising into digital, interactive and mobile media.
According to Brand Republic, Publicis stated that Denuo will “marry media, marketing and technology” and that it will offer strategic consultancy while luring them to use other Publicis divisions to carry out marketing plans. In addition, Publicis will distinguish Denuo from the pack by promoting partnerships with companies that are developing media technology to target elusive consumers. This includes conspiring with venture capital firms working in new media, for which Denuo will help them decide how to invest, develop the companies they invest in, and market the products to clients.
In a recent statement to the Wall Street Journal, Publicis Groupe Chairman/CEO Maurice Levy says, “With Denuo, we aim to place the entire group at the very cutting edge of innovation — for the benefit of our clients, by helping get the most for their brands in this new world; and for the benefit of our group, in identifying investment opportunities at a very early stage.”
Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media, will head Denuo, reporting to Jack Klues, who is chairman of Publicis Groupe Media. Currently, the division will take office only in Chicago and New York, with no plans for European expansion at present time.
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