Own the Most Expensive Internet Ad for One Dollar
Not long ago, Ugo Okonkwo, a young orthopedic surgeon from England, had a simple question: What is the most money ever spent on an internet advertisement? The answer, of course, was not quite as simple, and the query led him to the conception of his own website: www.mostexpensiveinternetad.com.
Opened to the public on February 7th, Okonkwo’s website will start the bidding for the title of top internet advertiser by offering a large logo banner on its front page for one dollar. When a second advertiser comes on board, they will pay double the price of the first and bump them down from their top spot.
The idea is for the advertising king-of-the-hill battle to continue indefinitely, with prices doubling for each new advertiser and space for twenty-two banners to remain on the page. Okonkwo hopes that he’ll soon be able to tell you what the most expensive ad on the internet costs, because that dollar amount will be written on a check in his mailbox.
Mostexpensiveinternetad.com is literally all buzz and no content. Okonkwo has launched an extensive PR campaign to generate public interest, because the popularity of the site will rely entirely upon a curiosity with advertising for the sake of advertising itself–not dissimilar to the kind of hype created around Super Bowl spots. It is clear that the title of “Most Expensive Internet Ad” will be a misnomer for the site’s leading advertiser for a long time, if not forever, because currently Okonkwo has no advertisers and the most expensive internet ad still only costs one dollar.
Reader Comments.
Anyone notice that NO ONE has bought an ad here. I think all the “ad tricks” like pixel ads, etc are dead.
I believe things have changes guite a bit since this was written an entire month ago!
thank you!
Walter
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