Oridian Snags TRUE for Exclusive Ad Representation
Online media solutions company Oridian today announced it has been selected to provide exclusive advertising representation for leading scientifically-based online relationship service TRUE, including its main website and email newsletters.
TRUE, one of the top 5 properties in online dating services, will display IAB standard ad sizes including 728×90, 468×60 and 300×250 across the more popular sections of its site and e-newsletters, and will also target its ads according to user profiles by age, gender and geography.
TRUE’s SVP of Acquisition Marketing Cornell McGee, expressed his enthusiasm regarding his company’s decision to choose Oridian with this statement: “After an extensive search for the right partner, Oridian proved to be the only choice for ad sales representation, especially since TRUE expects each advertiser to receive the highest levels of service, knowledge and professionalism.”
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