Media conglomerate NBC Universal announced today that it has switched its ad management platform to Falk eSolutions’s AdSolutions management system. The company will now be added to the roster of companies Falk eSolutions manages and delivers ads for including such names as Sony Pictures Digital, TVGuide.com, A&E Networks, Universal McCann, and AtomShockwave.
NBC, whose world-spanning online, cable, and network TV properties are available in 180 countries, intends to use the new platform to streamline the way their ads are managed and to distribute rich media. “Falk allows us to more accurately forecast inventory availability and delivery of site specific, targeted campaigns for brand-focused clients, as well as optimize ad inventory network-wide for better performance on ROI-based initiatives,” said NBC Universal VP of IT sales Kurt Rao, in a statement.
Falk’s AdSolution suite, which serves more than 25 billion impressions per month, is a one-stop management system for serving online ads, and is designed to reduce the cost ad campaign management. The company’s products are used to serve ads and manage campaigns for publishers, marketers, and ad agencies.