MSN and Billboard announced Wednesday that they will partner to produce Billboard.Latino.MSN.com, a spanish-language music site dedicated to the interests of an increasing online presence of Latino Americans. The site will feature original articles, reviews, and stories, mostly produced by Billboard in cooperation with its English-language site. Several major ad campaigns are already planned for the space, including Ford’s 2006 Fusion cars, and Warner Brother’s upcoming thriller, “16 blocks.”
“This represents the beginning of our efforts to reach the growing Latin-American community,” said Scott McKenzie, group editorial director at Billboard Information Group. According to the latest Census Bureau data, there are 41.3 million Latinos in the United States, comprising around 14 percent of the population. Over the next four years, they are expected to account for a sizeable 44 percent of the country’s population growth.
MSN and Billboard will make its co-branded website’s presence known at the Billboard Latin Music Conference and Awards show, an April event sponsored by Heineken and Burger King. They hope to generate attention by offering live performances, artist interviews, and reviews of nominees directly on Billboard.Latino.MSN.com in conjunction with the event.