In an effort to consolidate nationwide real estate listings online and offer new solutions to its advertisers, Homestore is changing its name to Move Inc and launching a new website in the second quarter of the year, Move.com. In addition to incorporating listings from Homestore.com, Homebuilder.com, and RENTNET, the new site will crawl the web for real estate offerings, take feeds from property owners, and implement a self-service web interface for accepting free listings from users. “The underlying strategy for this new site is to give consumers access to the most comprehensive selection of resale, new home and rental listings possible,” said Allan Merrill, executive vice president of the company, in a recent statement.
In addition to its expanded content, Move.com will incorporate new advertising opportunities in its vertical search component. Advertisers will be offered featured search result listings, which will appear above organic results, as well as showcased fixed-price subscription-based listings that will appear on differentiated results. Although the site will begin by offering cost-per-click pricing, it is currently developing an auction-based bidding system similar to the ones used by Google and Yahoo!.