Drake and Cavendish, a new online travel site which features a luxury travel search engine, has announced that it will offer luxury hotel and villa owners a free targeted advertising opportunity on its site. Their property’s suitability for the site permitting, owners will receive a standard advert listing which will include descriptions, images and contact details within a user-friendly, searchable database. Property owners will have the ability to regularly update the pitch presented on Drake and Cavendish’s site, check statistics on the number of click-throughs for their property, and provide links to their own websites where customers may book reservations directly.
This plan is perhaps a response to a consumer’s desire to bypass traditional travel agencies and online trip planners like Expedia and Travelocity. “The trend is increasingly obvious for all to see, travel buyers want to deal direct,” says Russ Pooley, a representative of Drake and Cavendish. “We show full contact details and web URLs of every property, which allows the user to book directly with the hotel or villas own reservation system.”
In addition to the free advertising service, luxury hotel and villa operators may pay for a premium listing. A gold listing, currently running at $160 annually, enters their property into a specialist search section—directing customers to their ideal destination for specialized interests like golf, honeymooning, conferencing, or family vacations. A diamond listing, for $670 annually, will guarantee that their property listing appears at the top of each relevant travel search.