Klipmart Constructs Viral Movie Theater for TCM
To promote its current “31 Days of Oscar” programming, Turner Classic Movies has worked with interactive video specialist Klipmart to create an expansive and entertaining microsite-style banner. The traditional 300×250 banner expands into a miniature viewing station, where users can watch clips, see a schedule, and download e-cards and wallpapers of some of the 360 Oscar-winning and -nominated movies showing on the network this month.
Of the banner’s many features, the one with the most innovation and viral potency is the schedule viewer. Here, users can enter their e-mail address and use a checkbox form to select their favorite movies in order to receive a reminder on the day they air. The form also provides the option of sending movie schedules to a friend.
Films as various as Dr. Strangelove, Rocky, Who Framed Roger Rabbit, Sunset Blvd, and The Graduate will air on TCM commercial-free between now and March 3, two nights before ABC airs the 78th Annual Academy Award Show.
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