IGN.com
What they do: Founded in 1996, IGN Entertainment and its network of websites covers nearly all aspects of digital entertainment from video games to movies to lifestyle, and provides interactive and community-building services. IGN focuses on the 18-34 year-old demographic. Their holdings include gaming and technology site IGN.com, multiplayer gaming site GameSpy, movie review site Rotten Tomatoes, video game download site Fileplanet, and Xbox gaming site Team Xbox. In addition to their web sites, IGN also offers in-game advertising solutions and gaming metrics research services.
Why you should buy: The IGN Network attracts 31 million monthly unique visitors, mostly in the 18-34 demographic. IGN’s audience is over 90% male, across al their sites, except Rotten Tomatoes, which is split evenly males/females. Visitors to the main site, IGN.com, reportedly influence the game purchases of 5.8 people per month
Format/How much (contact for rates):
IGN offers too many different ad formats to list. Most of them are site-specific. Offerings include:
300 x 600 half pages
728 x 90 leaderboards
300 x 250 rectangles
600 x 400 interstitials
750 x 600 interstitials
550 x 480 pop-unders on exit
120 x 120 rectangles
300 x 100 count-down units
468 x 400 showcase rectangles
160 x 600 skyscrapers
468 x 60 banners
240 x 180 masthead videos
728 x 400 windowshades
They also offer video, rich media ads and newsletter sponsorships. IGN’s in-game advertising SDK is available to developers and is used by companies like Activision and Electronic Arts.
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