Hot Banana Monkeys Around with PRWeb
At today’s kickoff of the Search Engine Strategies show in New York, web content management software provider Hot Banana said they have partnered with press release marketing company PRWeb to let Hot Banana’s web content software users distribute their press releases though PRWeb. The PRWeb integration will give Hot Banana customers access to PRWeb’s network of syndication and newswire services.
“Web Content Management is increasingly becoming the core of many eMarketing activities, including press release distribution. By working with PRWeb, Hot Banana has established itself as a pioneer of making Web Content Management as the solid foundation for driving eMarketing strategies, processes and tasks, such as e-mail, PR, analytics, SEO, Landing Pages and Micro Marketing Sites,” said Hot Banana CEO Krista Lariviere in a statement.
Because web sites in the PRWeb network are being constantly updated and indexed by search engines, Hot Banana says the PRWeb partnership will play a valuable part in SEO campaigns. Press releases that link back to a company’s homepage count as in-bound links, and can increase the search ranking for small and mid-sized businesses.
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