Breaks Traffic Records, Upgrades Features

432, a website developed by Scripps Networks for professional builders and contractors, is revising and/or adding new features to coincide with its first year anniversary and highest traffic ever.

With its new Marketplace section will enable small advertisers, who may not have large budgets, to receive exposure on the site. A daily pricing index of building supplies and a best product feature has been added and’s Best Practices section was revised to include more categories and more streaming video and a news section.

Plans are also underway to develop an show for one of the Scripps’ linear networks.’s recent activities are attracting advertisers like Centerpoint Translucent Systems a maker of translucent roofing materials. Teri Lux, director of customer relations for Centerpoint, said her company chose to advertise on the website in order to “get the most visibility quickly for a very innovative new product.”

In January, had more than 820,000 unique visitors, up 118 percent from January 2005, according to Nielsen//NetRatings. January page views were more than 4.6 million, an increase of 200 percent over January 2005.

In reaction, Jim Sexton, senior vice president, Scripps Interactive, says, “More people are becoming aware of and what we offer, and we’re confident that will lead to a continued increase in site traffic.”


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