Google AdWords Testing Click-To-Call
You may or may not have noticed the little green telephone icon that has been showing up in Google AdWords ads. Yesterday, Seth Godin did.
Google is apparently trying out a new AdWords Click-To-Call feature. (So far, Click-To-Call ads have only been observed on ads for hotels.) If you click on the telephone icon, a box opens up and asks you to type in your phone number. Type in your number, including area code, and the ad calls you. At least in theory. None of the ads we tested were able to connect; probably one of the reasons the new feature hasn’t been officially announced yet.
However, in spite of the lack of an official announcement, there is already an FAQ for Click-To-Call on Google’s help page. Google acknowledges that Click-To-Call is still in the testing phase. Google also says they pay for all calls (except possible airtime charges for mobile numbers) and that your telephone number is confidential and is even hidden from the advertiser. “When you’re connected with the advertiser, your number is blocked. The advertiser can’t see your phone number.”
Reader Comments.
There are examples out there of functioning click to call products. Verizon has been using the technology for quite sometime on their Superpages.com listings. Here’s a link to a live demo.
Click to Call and Pay Per Call will be a broadly utilized method to monetize paid search and other Pay Per Action Networks. It is suprising that some of Googles ads are not actually connecting calls but are still visible in search results, perhaps working out some bugs?
My company thinkingVOICE has been providing this service for several years now. We have acquired a fairly large advertiser base so we know that there is an appetite for Pay Per Call and Click to Call by both advertisers and merchants.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Mobile Marketing News: [...] Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile Meanwhile,
