Comments on: Google Advises Gmail Users to Axe Ad-block http://www.adotas.com/2006/02/google-advises-gmail-users-to-axe-ad-block/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jon Mensing http://www.adotas.com/2006/02/google-advises-gmail-users-to-axe-ad-block/#comment-162 Jon Mensing Wed, 08 Feb 2006 19:42:03 +0000 http://www.adotas.com/2006/02/google-advises-gmail-users-to-axe-ad-block/#comment-162 Has anyone measured the impact of the Firefox blocker on online ad metrics? I have not personally researched the Firefox extension on a technical level to determine if it prevents the ad call in the first place (no impression) which basically makes this a publisher problem to me. If, on the other hand, it blocks a reported ad impression, then we have another fudge factor in why a client's ad may show reduced interaction. Has anyone measured the impact of the Firefox blocker on online ad metrics?

I have not personally researched the Firefox extension on a technical level to determine if it prevents the ad call in the first place (no impression) which basically makes this a publisher problem to me.

If, on the other hand, it blocks a reported ad impression, then we have another fudge factor in why a client’s ad may show reduced interaction.

]]>