Adotas

Where media buyers start online







News

Google Advises Gmail Users to Axe Ad-block

Written on
Feb 8, 2006 
Author
Sarah Novotny  |
Share
Google Advises Gmail Users to Axe Ad-block

According to a post made Monday on the Google Gmail Help Center, Google is advising customers who use Gmail with Firefox to turn of the popular AdBlock extension. This week Google introduces a new feature to Gmail that combines Gmail with their Google Talk instant messager service. Those Gmail users lucky enough to test the new feature are advised that using AdBlock with it may cause Firefox to crash. Google also says that their engineers are working to fix the problem.

AdBlock is an add-on to the Mozilla Foundation’s Firefox browser that lets users filter out content they don’t want to see. AdBlock works by filtering out source domains, and is usually used to remove ads (Like Google’s AdSense). AdBlock is the 4th most popular Firefox extension, according to Mozilla’s Firefox extension web site, and has been downloaded more than 4.9 million times.

Despite AdBlock’s AsSense-filtering abilities, the problem appears to be purely technical, and the Gmail help center advises customers wishing to use IM-enhanced Gmail with AdBlock to “contact AdBlock’s support team for help customizing your settings so you can still access your Gmail account after re-enabling the extension.”





Reader Comments.

Has anyone measured the impact of the Firefox blocker on online ad metrics?

I have not personally researched the Firefox extension on a technical level to determine if it prevents the ad call in the first place (no impression) which basically makes this a publisher problem to me.

If, on the other hand, it blocks a reported ad impression, then we have another fudge factor in why a client’s ad may show reduced interaction.

Posted by Jon Mensing | 2:42 pm on February 8, 2006.

Leave a Comment

Add a comment

Tags: , and
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership